KidSpecialty (formally known as 'LinGenius') is an educational-specialty store that aims to provide the best language and educational resource for children of all ages - toddlers, preschoolers and babies, including many award-winning titles.
KidSpecialty started as an online store that distributes children foreign language products. We recognise the many benefits of exposing young children to foreign languages and sounds since infancy.
Research has shown that humans are born with the ability to distinguish all the possible sounds of the world's languages. Thus newborns all over the world have no problem hearing the difference between the French u sound (like English oo) in vous “you” and the ü sound in vue “view.” On the other hand, this slight sound difference may not be heard by adults who speak only English, which has no such sound distinction.
Important changes in your baby’s perceptual abilities occur toward the second half of her first year of life. During this period, babies grow attuned to the sounds of the language or languages of their surroundings, and lose the ability to distinguish other, foreign sounds they were able to perceive just a few months earlier.
For languages, and especially their sound systems, early exposure is essential. The best strategy for optimizing your baby’s linguistic abilities, then, is to expose him/her to languages as early as possible. Decades of research show that the period during the first few years of a baby's life is the crucial time to expose him or her to a new language. Early exposure to languages sets the stage for fluency later in life, and stimulates overall brain development.
Children are like intuitive little sponges that can absorb up to 5 or more languages at a time. It is important for parents to note that children can also learn multiple languages more easily and quickly before age three than at any other time in life, because their brains are still rapidly developing. So parents, do not hestitate to help your child learn more languages during this crucial window of opportunity!
Since then, KidSpecialty has expanded the products range to offer a broader spectrum of children educational products from our best-selling Signing Time! series to popular book publishers such as Ladybird, DK, Brain Quest and more.
KidSpecialty continuously looks out for new educational products as we aim to bring forward the best learning resources for children of today.
* Free local postage applies to only mainland Singapore. * Free delivery applies to all items purchased from KidSpecialty website, including Pre-Order items * Surcharges may apply due to size, weight or special handling request. If your order carries a postage/ delivery surcharge, we shall update you with the details prior delivery.